DIRECTOR OF MARKETING AND E-COMMERCE | VICE PRESIDENT OF MARKETING
CHRIS AVERILL
A results-driven marketing executive with a proven history of driving growth, innovation, and measurable success. Achieved $30M in annual revenue through strategic marketing leadership and delivered 40% year-over-year e-commerce growth by optimizing platforms and operations.
- 12+ Years Experience
- $30M ARR - 40% YOY Growth
Chris Averill
You can use a few enticing words and flaunt your capabilities that will attract future clients and encourage them to hire you right away.
TRUSTED BY GLOBAL BRANDS
Experienced in B2B & B2C
SELECTED PROJECTS
MATSonline
Successfully led the migration from Magento to Adobe Commerce, significantly enhancing site performance, user experience, and operational efficiency while reducing costs.
- Provided hands-on design and layout leadership.
- Paid & Organic Ads: Managed Google, LinkedIn & Bing Ads for high ROI.
- Optimized for DTC e-commerce
- Improved checkout flow and implemented new payment methods, reducing merchant processing fees.
- Leveraged Salesforce and Tableau for data-driven insights presented to C-level executives.
Wearwell
Read The Case Study →
Led marketing and e-commerce at Wearwell, driving $30M+ revenue, 40% YoY growth, and a 999% CTR boost. Optimized digital strategy, SEO, PPC, and PR for max impact.
- Provided hands-on design, product photography, and project leadership
- Led global external agencies to deliver custom web features.
- Ensured accurate mapping of data to Salesforce and Epicor for proper tracking of MQLs and SQLs.
- PR & Branding: Secured Yahoo! Finance, Benzinga & Fox media coverage.
WordPress & Shopify
Built high-speed WordPress sites with 100/100 PageSpeed scores. Optimized UX/UI, SEO, and e-commerce for max conversions. Created content that boosted traffic and rankings.
- WooCommerce
- Membership capabilities
- Technical Expertise: Skilled in plugins, themes, and customizations.
- Content Strategy: Designed blogs, landing pages, and marketing assets.
- Integrated drop shipping to fetch and relay product data between wholesalers and the platform.
Shopify & Various
You can use a few enticing words and flaunt your capabilities that will attract future clients and encourage them to hire you right away.
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Office
You can use a few enticing words and flaunt your capabilities that will attract future clients and encourage them to hire you right away.
- First specification list goes here
- Second specification list here
- Third specification list goes here
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UNDENIABLE RESULTS
Boosted open rates 325%, CTR 999%, and AOV 22% with segmentation and automation. Managed 200K+ emails/month, optimizing content and strategy for max engagement and conversions.
THESE EMAILS GENERATED $106,101.11 IN SALES
CREATIVE DIRECTION - BRAND AWARENESS AD
Wrote, Shot, Directed, and Edited.
CREATIVE DIRECTION - PRODUCT LAUNCH
Stop dirt in its tracks with Highland Entrance Mats—an affordable way to keep your space clean.
Led the Go-To-Market Strategy
Additional – Copywriter, Designer
Skills
- Marketing Strategy Development
- Brand Management & Positioning
- Budgeting & ROI Optimization
- Cross-Functional Team Leadership
- Executive Stakeholder Communication
- Paid & Organic Digital Advertising (PPC, SEO/SEM, Content Creation)
- Social Media Advertising (Meta Ads, LinkedIn Ads, TikTok, YouTube)
- Affiliate & Influencer Marketing
- E-Commerce Strategy & Growth
- Amazon E-Commerce
- Conversion Rate Optimization (CRO)
- UX/UI Optimization for Web & Mobile
- Adobe Creative Suite
- Salesforce
- Adobe Commerce
- Magento
- WordPress
- Shopify
- Squarespace
- Video Editing
- Audio Editing & Mixing
- Hubspot
- Analytics & Reporting (Google Analytics, Tableau, Looker Studio)
- Email Automation (Klaviyo, HubSpot)
Most Recent
Projects
